Cannes Lions

FORD KA

JWT ARGENTINA, Buenos Aires / FORD / 2008

Presentation Image
Film

Overview

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Credits

Overview

Description

The banner is part of the advertising campaign designed for the new Ford Ka.It reinforces the idea concept "Now with room for more humans".

Execution

Four TV spots were shot for the campaign’s launch.

The Print Campaign was present in main print media and outdoors.The agency designs and creates the brand of clothes Ka, in alliance with the brand Pony. Collection launches opening fashion show.We created a rock band: The Mastikars. We aired video clip as MTV content. The track played in main radio signals, in the web, at the disco.

The record label Music Brokers partneres to the success and releases a record which is commercialized in the most important music chains.Precense in Webpage, Messenger, Myspace, Facebook, Youtube.

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