Cannes Lions
TWOFIFTEENMCCANN, San Francisco / MICROSOFT / 2015
Overview
Entries
Credits
Description
The live-action trailer, filmed in locations across Southern Europe, embraces a boundless world. It rejects the confines of typical racing courses in search of bigger adventures. Even the soundtrack seems to be a form of rejection (in this case of any known language). All-in-all it's an idea and execution that revels in it's rebellion and invites everyone to join in – leaving their limits behind.
Execution
"Prisencolinensinainciusol" by Adriano Celentano is the title of the licensed music used for this commercial.
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