Approximately %70 of women in Turkey are deprived of economic freedom and as a result having trouble becoming independent individually. This situation was shaking the foundations of women’s struggle for equal rights in the society. Moreover, It was the main cause of many other problems that women faced in the society. As Fox, we decided to develop a project in order to to inspire women and create awareness about the subject.

We utilized all capabilities of Turkey’s top rated channel to increase visibility for these brands created by women’s hand labor. We created new corporate identities for these brands. Next, we created separate print ads and placed them in various newspapers. We also shot tv commercials for these brands which starred their woman creators and aired them during prime time. Women who founded these brands appeared as guests on most viewed shows of FOX.

One of the most efficient ways to ensure economic freedom was to develop production-oriented micro enterprises by taking advantage of past experiences and geographic locations. And that was the most common practice women resorted to. In the age of internet, their target group was the whole country regardless of the distance. But there was a problem: They had no visibility and communication budgets. That’s why the main strategy was formulated to increase visibility for women’s enterprises.

We utilized all capabilities of Turkey’s top rated channel to increase visibility for these brands created by women’s hand labor. We created new corporate identities for these brands. Next, we created separate print ads and placed them in various newspapers. We also shot tv commercials for these brands which starred their woman creators and aired them during prime time. Women who founded these brands appeared as guests on most viewed shows of FOX.

RESULTS

Reach: 29.849.587 women were reached in total.

Business Results: Monthly turnovers increased by %1500 on average.

Views: 98.273.982 views in total.