Cannes Lions
HEIMAT, Berlin / FREE DEMOCRATIC PARTY / 2018
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The Free Democrats encouraged the younger people in the society to become an ambassador for their generation. They called upon the people under 30 to tell their parents and grandparents what matters to them and therefore make it relevant to the older generations as well.
The Free Democrats not only highlighted the importance to make use of the right to vote, but also the significance of the conversation between young and old for the future.
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