Cannes Lions
The Brexit Poster
HEIMAT, Berlin / FREE DEMOCRATIC PARTY / 2017
Overview
Entries
Credits
Overview
Description
In Europe’s number one startup city the Free Democrats sent a message to all start-ups: Keep Calm and move to Berlin.
The impact is massive: Within minutes London talks about the promotion and within 24 hours the world does.
Execution
After the Brexit in Europe’s number one startup city the Free Democrats sent a message to all start-ups: Keep Calm and move to Berlin.
The impact is massive: Within minutes London talks about the promotion and within 24 hours the world does.
But we didn’t stop there. The party’s online shop offered moving boxes for sale and made even the last media talk.
Outcome
The impact is massive: Within minutes London talks about the promotion and within 24 hours the world does.
From Chicago to China. From the Guardian to Bild-Zeitung. From New York Times to Berliner Morgenpost. From Financial Times to Handelsblatt. From Twitter to Facebook. Berlin was top of mind, whenever it came to startups in Europe.
In pure numbers: 60.000 shares, 200 million media impressions, 6 million in earned media.
And guess what: A few weeks later more than a hundred startups had already replied to our invitation by relocating to Berlin.
Even months later the promotion still served as an opener for hundreds of press releases.
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