Cannes Lions

Free Democratic Party "Dark Diaries"

HEIMAT, Berlin / FREE DEMOCRATIC PARTY / 2018

Awards:

1 Silver Cannes Lions
1 Bronze Cannes Lions
Presentation Image
Case Film
Supporting Content
Case Film
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

The “Dark Diaries” give the public a brutally honest insight into the daily routine of party chairman Christian Lindner and the Free Democrats’ election campaign, even in their darkest moments. In a political culture, where everybody puts oneself in the best light, the Free Deomcrats did the opposite and published their story about fail, fights and arguments from an insider-perspective across all channels. The film provides the opportunity to look behind the scenes of of an election campaign. Thereby, the campaign becomes a 360° experience for the audience, rather than just another election campaign.

Execution

The “Dark Diaries” is a 14.000 pieces documentary by the renowned war and crises photographer Daniel Rosenthal, which offers the opportunity to experience Christian Lindner and the Free Democrats’ election campaign in 360° on all channels. Especially real-time formats brought the whole process and the candidate directly to the people. The campaign connected the politcal party with the audience on a different level.

Outcome

The Social Media campaign generated more than 125million impressions with more interactions than all of the other parties as a whole. The viral success of the campaign lead to Christian Lindner beeing the most-googled politician and highlights the outstanding success.

Thereby, the “Dark Diaries” became more than a documentation an sparked a discussion about politics and authenticity. In the end the small party reached a historic result and proved that the truth still can pay off.

Similar Campaigns

11 items

Shortlisted Dubai Lynx
#StayAtHomeHeroes

‿ AND US, Dubai

#StayAtHomeHeroes

2021, BATELCO

(opens in a new tab)