Cannes Lions
CLM BBDO, Boulogne-Billancourt / WRIGLEY / 2009
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Description
In a zoo, a bear puts a piece of chewing gum into its mouth and starts to chew it. The voiceover explains that Freedent Fusion is a new chewing gum which cleans and refreshes your mouth after every meal.As the camera moves back, we see what is left of the clothes and belongings of the zookeeper, who had come to clean the bear's cage.New Freedent Fusion. It's more than chewing gum.
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