A "reality" strategy to confront the public and make them understand how hard it can be today for journalists to express themselves and inform the world."Electric shock pen". Petition sheets for freedom of expression were set up in strategic places in the city. When someone picked up the pen to express their opinion, they received a slight electric shock.

Bringing the “dead” reporters unexpectedly to the people creates a strong impact on the people.

Free media exposure was achieved. An increase in signatures to online petitions was recorded. Increase of visits to www.rsf.org was recorded.