Since the 90's, Australians have been enjoying the icier side of their favourite soft drinks to get them through a hot summer's day. Yet as the Frozen offer expanded, the overall experience and identity was inconsistent and fragmented across multiple brands, customers & price points. We were challenged to deliver a solution that would unite the Frozen platform under one platform, without creating new brand identities, and deliver an experience to match the product.

We developed the Frozen brand platform idea: 'amplify your favourite experiences'. It was all about taking fun to the next level and making great moments with frozen and friends even better. Our creative tool to execute this was our Frozen 'experience in a can'. A unique 'frozen' identity hacks the individual brands and ties them together, whilst not detracting from their own identities. Allowing us to add a playful approach - amplifying the fun and seriously unserious character of frozen.

We developed the Frozen brand platform idea: 'amplify your favourite experiences'. It was all about taking fun to the next level and making great moments with frozen and friends even better. Our creative tool to execute this was our Frozen 'experience in a can'. We hacked the original brands using distinctive typography and illustrations across communication touchpoints. A unique 'frozen' identity ties together all the product brands under one identity whilst not detracting from the individual identities. Allowing us to add a playful approach-amplifying the fun and seriously unserious character of frozen.

- National roll out of consistent platform across largest clients McDonald's and Hungry Jack's

- Cinema experience (premium price point) has been rolled out in IMAX to launch with further execution across cinemas by the end of the year

- Effectively implemented across all channels from TV advertising through to immersive experiences with retail partners (e.g. Royal Melbourne Show).

A local initiative now leading change globally. Fully embraced by all channel and agency partners allowing for consistency across all touchpoints and the justification of the premium price point. (Roll out across McDonald's, Hungry Jacks, IMAX and partners. Implemented across all channels from TV advertising through to immersive experiences with retail partners. The branded experience at Royal Melbourne Show saw a 30% retail sales value increase vs. last year.