Cannes Lions
PEOPLEBRAND, Baku / WEST PRODUCT MARKETING / 2015
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We hired Bahram Baghirzadeh, the most famous comedian actor in the country, as a reporter to investigate the original French cows that give us the original French butter… To emphasize the French origin of the brand in a funny way, we mixed French cows characters with some elements of Azerbaijani national mentality and sayings: marrying local girls to local guys only; importance of eating local food and even breathing local air to be considered a local inhabitant, etc.
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