Cannes Lions

FRESH UP BEVERAGE

COLENSO BBDO, Auckland / FRUCOR / 2011

Overview

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Overview

Description

In a cluttered drinks market, Fresh Up’s claim to fame was that it stopped you being thirsty.

After a bit of research drying our mouths out with hand towels and cotton buds we discovered just how creepy a dry mouth could be; your lips stuck to the gums, your voice changed, you instantly became, well, creepy. So we did a series of scenarios that showed ordinary people suffering from terrible thirst. Aside from having a dry mouth everything was normal. The results were creepy.

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