In a cluttered drinks market, Fresh Up’s claim to fame was that it stopped you being thirsty.

After a bit of research drying our mouths out with hand towels and cotton buds we discovered just how creepy a dry mouth could be; your lips stuck to the gums, your voice changed, you instantly became, well, creepy. So we did a series of scenarios that showed ordinary people suffering from terrible thirst. Aside from having a dry mouth everything was normal. The results were creepy.