We're the first to admit, not everything typed (er, tapped) onto our mobile devices is the stuff of Shakespearean plays. But Sprint, with a little help from Leo Burnett Chicago and DigitasLBi, has been on a mission to change that very perception. The "Everything's Important" campaign features a tuxedo-clad James Earl Jones and Malcolm McDowell grandly reciting banal mobile exchanges and, if no reason beyond wanting to hear Darth Vader say the words "Totes McGotes" again, we decided to give fans of the campaign a backstage pass.