The :60 centerpiece spot “Script to Screen” reveals us how with the help of some magical Sony technology, one disheveled screenwriter is transformed into a Hollywood power player.

A cinematic flair permeates this rags-to-rushes story, as Wolfe’s gorgeous and fleeting vignettes trail the journey of a script through Hollywood, to eventually affect a woman who simply wants a sleek new television. Like butterfly wings that cause a hurricane, one man's humble efforts radiate outward to touch an ever-expanding spectrum of people. From the writing, producing, recording, editing and projecting of a film, to watching it on the 4K TV in your living room, Sony is there at every step of the entertainment experience.