Cannes Lions

FROZEN YOGHURT

STAFF BRASIL, Rio De Janeiro / YOGOBERRY / 2012

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Overview

Entries

Credits

Overview

Description

Yogoberry is a frozen yoghurt brand that is very concerned with health and a stress-free lifestyle. Their stores were designed to make their clients relax while enjoying a bowl of frozen yoghurt. They believe that consuming a non-fat, cold and delicious dessert is a very good way to help people forget all their problems for a moment. Our client wanted their customers to know about their brand philosophy.

Execution

The frozen yogurt is the element that makes people stop thinking about their busy lives for a moment. The bowl, representing the product, is what keeps the issues away. We created an image in which the bowl of Yogoberry’s Frozen Yoghurt is represented as a force field to protect a person from their problems. The problems try to reach the person, but the frozen yoghurt keeps them away. As long as there’s frozen yoghurt in the bowl, the consumer’s busy life won’t be a bother. The message is clear: 'Forget Life. Enjoy your Yogoberry moment'.

Outcome

More than 40,000 people saw the poster throughout Brazil. Now every customer knows what the Yogoberry Frozen Yogurt brand stands for, helping increase the love for the brand, considered top-of-mind in its category.

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