Show in vivid detail how stray dogs are rounded up and clubbed to death, before being roasted and eaten.The most typical way is to put a dog into a sack, and then club the dog with a 2’ x 2’ scrap of wood (dos por dos). While most Filipinos know that dogs are eaten, they are not aware of just how cruel the process is of catching and killing the dogs.

The mailer, along with a scrap of wood, was put in a sack and sent to a targeted number of corporations.

The total budget for mailing was a grand total of US$12 (no, you read right, it was just $12). The scraps of wood were taken from a trash heap, and pretty much the only expense was the sack and the letter. Volunteers delivered the pack to the targeted offices.

From that US$12, PAWS got a 55% response from the mail-out, and donations amounting to US$ 3,220 for an ROI of 26,833.33%.