Cannes Lions

FURNITURE AND DESIGN CENTRE

TEQUILA\POLSKA, Poznan / IKEA / 2005

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Overview

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Overview

Description

In spite of the fact that it is in the outskirts, the fact of being at the "centre of events" was underlined: a diode showing the location pulsed after opening the pack.

Outcome

98% of the target group remembered the mailing pack, 40% attended a business meeting with DOMOTEKA representatives.

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