Cannes Lions
TEQUILA\POLSKA, Poznan / IKEA / 2005
Overview
Entries
Credits
Description
In spite of the fact that it is in the outskirts, the fact of being at the "centre of events" was underlined: a diode showing the location pulsed after opening the pack.
Outcome
98% of the target group remembered the mailing pack, 40% attended a business meeting with DOMOTEKA representatives.
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12 items