Cannes Lions
JWT BRAZIL, Sao Paulo / FORD / 2014
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Do you remember how the cars in sci-fi movies were highly technological? That’s the case with this Ford Focus spot. The spectator is taken on a journey through various futuristic movie scenarios where the Focus displays its technology. We see the car park itself as other drones speed by, it talks to the driver, it thinks and it even “flies”. In the end, the conclusion is that the Focus delivers everything we expected from a vehicle of the future.
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