G-SHOCK is known for its robustness. In the Tough Tests the use of the product was embedded perfectly into the advertising message.

G-SHOCK was staged precisely: the authenticity was established through the interaction with the target group and the live shows. The message Casio wants to send to consumers (robustness) was combined with entertainment to really catch the attention of the target group.

Double digit sales boost.Outstanding PR effects with over 100 clippings mainly consisting of editorial coverage and sweepstake co-operations.G-SHOCK website traffic increased by 500%.Strong viral effects with videos spreading across all video and community platforms.Positioning of G-SHOCK pr.oducts and brand across media.