Cannes Lions

GABA promotion campaign

HARAJUKU SUN-AD CO., Tokyo / EZAKI GLICO CO. / 2016

Film
Film
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Overview

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Overview

Description

A Japanese comedian named Zakiyama dressed in red pants, white shirt and a red bow tie appears holding large flip cards, and throws them aside one by one. He has a “You know you want it!” expression on his face as excitedly counts down.

The title “Irritated?” appears.

Finally, the product is displayed.

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