We determined young artists of professional and enthusiast level are one of the key target groups of the product due to the product benefits.

We decided to organise a contest in a popular 'Live Graffiti' application on the 'Vkontakte' social network. We asked users to contribute to the longest virtual train, 'Galaxy Express', and get a chance to win a prize.

We counted on a coverage of 450,000 people (it's the number of application's monthly active users). Naturally integrated into users' familiar environment, we could provide even more coverage than it was supposed to do and ensure the contacts' quality.

Considering the absence of media support:

- CPC - $0.014

- More than 1.7m views of the application

- 899,242 unique visitors

- 22,995 contest entries. Unique art carriages made the virtual train the longest one as a result. 3 winners who collected maximum number of 'likes' got prizes - Samsung Note 10.1 tablets.

- 458,068 non-contest activities generated by users of the application on virtual Samsung tablet.

- 370,000 'likes'

- The number of clicks on the Note 10.1 product page. CTR - 0.2% (4 times bigger than market rate)