Samsung and FECMA present:

War Correspondents on Breast Cancer, an poignant photo report that aims to recognize and give visibility to the commitment and intense work of all those who fight daily against breast cancer.

A unique journalistic project, captured through the eyes of the Pulitzer Prize winning Spanish war photojournalist Manu Brabo. He exposes the disease from a never before seen point of view. A report that unites two different but surprisingly similar worlds.

An exhibition of 42 photographs, a documentary and a special book in the format of the photographers personal files.

For each view of the documentary online and for each download, Samsung donated €1 to FECMA.

War Correspondents on Breast Cancer is a poignant photoreport in which War Correspondent and Pulitzer Prize winner Manu Brabo, covers the war on cancer and portrays it in a way never seen before. As a

- 13 minute video documentary covered by the main media outlets and journalists in Spain, such as El País, El Mundo, Forbes, La Vanguardia, GQ, El Mundo, Vice, L’Officiel and others.

• 20s spot for social media, a reduced format adapted to this medium.

• Web: www.samsung.com/es/corresponsalesdeguerraenelcancerdemama

Where the documentary, digital book were hosted. Direct donation was encouraged.

• Digital photo book for download and donation.

• Temporary exhibition of 15 photographs to sensitize society about what and how all the people who live and survive the disease feel.

• A hashtag campaign #CGCM, to allow people to follow all the content on social media.

The results were amazing. During the first 15 days of the national campaign, national and international media covered the news.

103,008,265 Reach

€4.2 M in AD Value

More than € 200,000 Donated

37% Increase in donations to FECMA

187,391 Downloads of the book and documentary views

97% positive comments