Cannes Lions

GALAXY GEAR

CHEIL BRASIL, Sao Paulo / SAMSUNG / 2014

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Overview

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Credits

Overview

Description

Introduce and explain a new product category in an clever and objective way.

Execution

Demonstrate that the Samsung Gear has everything in a single device. In this case, a Smartphone, camera and agenda. Also, we preferred realistic illustrations of the tool to make the communication more compelling.

Outcome

In less than a week from the release, awareness of Samsung Gear increased.

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