Cannes Lions

MEDIA CENTER PC

McCANN ERICKSON, San Francisco / INTEL / 2005

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The Digital Joy campaign demonstrated how movies, music, photos and TV can come together on your home computer. The campaign clearly demonstrated the arrival of digital convergence into the home using celebrities (and lookalikes) from all entertainment genres. Two screen programming (TV and PC) created stronger audience awareness and interaction.

Outcome

Consolidating Digital Joy with one company yielded numerous no charge elements, increasing media value by 30%. As a result, we exceeded expectations by delivering 1.6 million page views to the newly launched DigitalJoy.com site within the two month campaign timeframe.

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