Cannes Lions
OGILVYONE, Buenos Aires / IBM / 2005
Overview
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Credits
Description
Based on the Spanish catchphrase "if your mouth is closed, flies won't get in", a fly swatter was sent with a recommendation to use it before reading the brochure, because the eServer p5 will leave you with your mouth open.
Outcome
In only four months the expected sales of the product were doubled.
Similar Campaigns
12 items