Cannes Lions

IBM ESERVER P5

OGILVYONE, Buenos Aires / IBM / 2005

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Overview

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Credits

OVERVIEW

Description

Based on the Spanish catchphrase "if your mouth is closed, flies won't get in", a fly swatter was sent with a recommendation to use it before reading the brochure, because the eServer p5 will leave you with your mouth open.

Outcome

In only four months the expected sales of the product were doubled.

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