-BackgroundAfter the devastating 3.11 earthquake and tsunami, the Japanese people were looking for an uplifting experience to feel an emotional bond with others.The “SPACE BALLOON PROJECT –YOUR HOPES IN SPACE-” is the world’s first real-time communication challenge taken place in space. It’s also the world’s highest-altitude media development, coordinating with many SNS's and Ustream.We designed and built the perfect system to send real-time messages to a smartphone attached to a space balloon flying 100,000 feet in the sky and live stream it, in a desert in Nevada where there is absolutely no internet connection.The GALAXY S II was attached to a meteorological balloon and its 90-minute flight to space was streamed live. During the flight many heartfelt messages from all sorts of SNS's to enlighten Japan were shown on GALAXY S II’s beautiful display screen in space. Many of them posted LIVE.“SBP” accomplished a new Ustream Asia record: 380,000 unique viewers, 98,000 related tweets, and GALAXY SII was the number one seller in the same month.Most importantly, the challenge of GALAXY S II which has evolved in many aspects of technology to “connect the hearts of people”, involved and empowered Japan with warmth and importance of emotional bonding.