We knew that nothing short of the coolest virtual hangout for teens would do.

We delivered—in the form of an online virtual community called The Samsung Corby Ville (http://corbyville.com.ph), a building game site where teens can build a city with 25 friends. It’s a complete gaming experience accessible by mobile phone, made up of these components:• Users first register and create a custom avatar.

• The first user to register acts as the City Mayor or in Corby Ville lingo, “The Corb,” and will creatively describe the city with his members. He builds the city by purchasing buildings using Corby Ville currency called Corbies. Corbies can be shared amongst the group through the City’s Bank, and the more Corbies user have, the more buildings they can build/upgrade and the more details they can add to the city.

Samsung Corby Ville surpassed initial client goals—it had attracted a sizeable online audience with 39,040 Unique Visitors, 7,153 registrations with 4,464 cities built, 4,096 Corbs/city mayors and an average of 8:20 minutes spent on the site. Achieved 100% target sales with minimal trade and ATL (print & radio only at $74k) support. Following such great results, the client decided to celebrate the end the online campaign via a mall event awarding the top three Corby Villes created!

This activation has also generated a rich database and a solution that built more than communities—it built the Samsung brand and built sales.