Cannes Lions
TRY, Oslo / TELIA / 2022
Overview
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Credits
Execution
A dad enters his daughters football in the middle of the match. He shouts that it´s dinner in five minutes. He talks with other parents on the sideline of his worries for all the playing the kids do these days. He is concerned about who they meet when they play, he reacts on the ref being older than all the others, and how important it is to be engaged as a parent. All in all his acting the exact same way many parents do with gaming, before walking out on the pitch, and ending the match by kicking the ball out and taking his daughter home.
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