Cannes Lions

GARDASIL CERVICAL CANCER VACCINE

RAPP COLLINS WORLDWIDE, New York / MERCK / 2008

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Challenge:Create an online experience that engages and educates both young women and mothers with daughters about the risks of HPV and why vaccination with GARDASIL is the right choice.Solution:We gave rise to a genuine movement around cervical cancer prevention by creating a video-navigated website that empowered young women to campaign for the cause and inspire other women to protect themselves through vaccination.

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