Cannes Lions
PUBLICIS BRUSSELS, Brussels / GARNIER L'OREAL / 2011
Overview
Entries
Credits
Execution
On the 10th of June 2010, a special edition of Femmes d’Aujourd’hui was mounted back to front. The pages of the magazine were reversed in order to illustrate the inversion of time and the anti-wrinkles effects of the product 140,000 copies were printed back to front.
Outcome
The awareness of Garnier Ultralift attained for the first time more than 50%.
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12 items