Cannes Lions
DDB MEXICO, Mexico City / GATORADE / 2006
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We see boys playing football, we see them playing like there is no tomorrow. A voice in off: is reading from Don Quijote de La Mancha, the famous part about windmills that he thinks are giants. The image starts making sense, if you have passion in your heart. We see that one of them is a little girl, and we see the bottle of Gatorade. Is it in you?
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