Cannes Lions

Win From Within

GATORADE, New York / GATORADE / 2017

Film
Supporting Images

Overview

Entries

Credits

Overview

Description

At its core, sport and competition celebrates the desire and will to win. We wanted to capture this spirit – this ability to win from within - by documenting the lives of young athletes who try to win against all odds.

Execution

The film series premiered at a private screening in Los Angeles, followed by an intimate panel discussion that included “Win from Within” series filmmakers and Gatorade’s Head of Consumer Engagement, and moderated by reporter Sage Steele.

After the premiere, each film was broadcast on ESPN2, and all three have been accepted into a range of Film Festivals.

Outcome

Three stories created by three different creators each tell a unique story of an everyday athlete pursuing their passion, while overcoming all adversities to follow their dreams.

As a result of its limited distribution, El Rey Network has accepted all three films to create hour-long programmatic content on broadcast and on-demand video that includes extended versions, along with ‘Behind the Scene’ footage.

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