What would a 1800s-era blacksmith Tweet at the end of long day? What would a railroad worker post on his Facebook account? Since the campaign is rooted in the 19th century, we reimagined what the worlds of digital and social media would look and sound like if they existed 130 years ago. Tweets, Facebook posts and online videos took on an antiquated tone—and had fun with the kinds of message and content that could’ve only existed over 100 years ago.

Results were immediate. Smith & Forge Hard Cider shot to #2 in the cider category within six months of launch—while only spending 1/10 of our closest competitor. In addition, we picked up 8,800 Twitter followers and 40K+ Facebook fans within our launch year.