Cannes Lions
WELCOMM PUBLICIS WORLDWIDE, Seoul / AB INBEV / 2005
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We open on a formal restaurant. An old waiter politely gives plates of hot soup to his young customers. Suddenly, obedient looking customers swig soup straight down. Embarrassed, the waiter seems dumb struck. The customers drink hot soup as if they drink OB, since they are accustomed to it.
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