Cannes Lions

Sunday Night Is Back (But Not For You)

SMUGGLER, Los Angeles / MILLER BRANDS / 2021

Film

Overview

Entries

Credits

Overview

Execution

The director had to make fans think they’d found a working link to an illegal streaming site. Using the local attorney ad as a brilliant misdirect, the director infused a trademark comedic style and tremendous attention to subtle details throughout.

Similar Campaigns

12 items

Reposter

F/NAZCA SAATCHI & SAATCHI, Sao paulo

Reposter

2017, AMBEV

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