Cannes Lions

GFORCE FUEL

PROXIMITY PORTUGAL, Lisbon / GALP ENERGIA / 2007

Presentation Image
Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

The concept claimed that every consumer participating in the contest was about to go to Dakar where he would be able to demonstrate his support for Carlos Sousa. The consumer needed to purchase GForce fuel and would receive a coupon with a code that would enable him to participate online or by SMS. Participants were immediately awarded small prizes like a GPS device, Java games and fuel coupons; there was an intermediate level that consisted of writing messages to support Carlos and the “grand prize”, won by means of a lottery, that consisted of driving an off-road vehicle side by side with the rally competitors.

Outcome

100,000 global participations in a promotional campaign that lasted a single month, out of 1,000,000 coupons that have been distributed (10% response rate). The year before Galp Energia had a response rate to a similar promotion of merely 3,33%.

Similar Campaigns

9 items

Formula 1 Event

JUFFALI AUTOMOTIVE CO., Jeddah

Formula 1 Event

2022, MERCEDES BENZ

(opens in a new tab)