Cannes Lions

GILLETTE MACH3 TURBO

SOLUTIONS INTEGRATED MARKETING, New Delhi / PROCTER & GAMBLE / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

• Gillette MACH3 Turbo offered consumers a facial make-over at a “FaceSpa’’.• At the "FaceSpa" consumer event, a specially-designed, ultra-cool ‘pod’ was set-up inside popular shopping malls. A facial “makeover” complete with quality shaves and face massages by “Spa Masters” was offered.• Devices like floor graphics, cut-outs & games were used to engage consumers, along with a chance to win an Apple iPOD.• FaceSpa zones were set up at malls in Mumbai, Bangalore & Delhi after carefully evaluating mall dynamics such as footfalls, visitor profiles and optimal contact patterns.

Outcome

* FaceSpa became a successful experiential platform which generated tremendous visibility and consumer engagement.* Thousands of ‘trial shaves’ were offered across 9 FaceSpa Zones.* 19% converted into buyers.* “It was a fantastic activity and I wish you all the very best”- Sandeep Thangiah ( Brand Manager, P&G India)

Similar Campaigns

12 items

FEBREZE: THE ROAD TRIP FROM SMELL

HILL+KNOWLTON STRATEGIES, London

FEBREZE: THE ROAD TRIP FROM SMELL

2015, PROCTER & GAMBLE

(opens in a new tab)