The Chinese saying "The world of business is akin to a battlefield," was adopted as our creative concept. To conquer and lead the telecommunications business battle, you need to have rational thinking, the right tactics, a wealth of knowledge and the implementation of the right strategy. A DM combat set was sent, which adopted a light-hearted creative execution. At the seminar, a welcome pack was given to each attendee, consisting of an army T-shirt, a metal name tag etc. Guerrila war games were being played before the official seminar started. Most attendees were born in the 1960s, and experienced a deprived childhood owing to the tumultuous Cultural Revolution. The creatives triggered their interest and desire and helped to provide what they didn't get in their childhood.

220 e-dm were sent out.

260 DM packs were send out.

A total of 350 people attended the seminar, giving the campaign a strike rate of 70%.