Launching on 14th June 2007, MTV SWITCH is the first youth-focused, global, multi-platform campaign designed to help slow down the acceleration of global warming. Core to its ethos is that small actions taken by many individuals make massive differences. There are about ten years before the effect of our CO2 emissions are irreversible, which sounds like a lifetime. The film aims to ensure that viewers realize that ten years is in fact only 3650 days. When you acknowledge this, you realize that we must do something, while there's still time. We have only 3650 days left to save the world.