The UM Globe team conceptualised and produced two pioneering interactive game shows in partnership with a top local TV network.Aside from content, UM was also closely involved in developing the mechanics and promotions plans for the programmes, analysing audience profiles and viewer migrations, selecting the best time slot on primetime television, negotiating the best deals so much so that Client more than recovered its costs, selling spots to non-competitive advertisers and implementing, monitoring and adjusting the media deliverables for each episode to ensure sustained interest for the shows.