Cannes Lions

VODAFONE REDBOX

RKCR/Y&R, London / VODAFONE / 2012

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Claire and Russ have just sat down for a romantic sushi dinner, as Russ pulls out his new and old mobiles, to show Claire the difference between them. Assuming she’ll be ignored while he transfers his contacts over, Claire interjects. Suddenly, a familiar voice interrupts them; it's Yoda, eager to transfer Russ' numbers using the Force. He starts working his magic, but Russ interrupts explaining that Vodafone already transferred his contacts in-store, a small thing that can make a big difference. Yoda is bemused and enjoying the new taste of sushi wonders how Vodafone did this without any Jedi training.

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