#CreateCourage Inspired by the heroes of Rogue One, the brand told the story of a young child who faced every day with courage, calling everyone to create courage in their own lives. The film was posted online, aired on TV and played in Globe stores. The response was almost immediate. Launching an online donation drive for the Philippine General Hospital and turning over a significant amount that helped rehabilitate the hospital's Pediatric Cancer Ward.

The film was launched online on Globe Telecom’s Facebook and Youtube pages, a week before Rogue One: A Star Wars Story was launched in the Philippines.

The response was almost immediate. Launching an online donation drive for the Philippine General Hospital and turning over a significant amount that helped rehabilitate the hospital's Pediatric Cancer Ward. The force that moved Filipinos, went on to move the world. Within hours after posting, the video went viral. Comments poured in as Star Wars and non-Star Wars fans alike shared their own stories of courage. Local and international publications like Campaign Brief, Adweek, Creativity Online, FastCo, Upworthy, Mashable, Huffington Post, CNN, Clio, and Inquirer.net featured it as well. It even caught the attention of celebrities like Zachary Levi and Kristanna Loken.

* Nearly 1M shares across social media channels

* 760,000 comments and reactions combined

* Over 44M views online

* Picked up by over a hundred sites and blogs

And by the end of 2016, the campaign moved Globe to the number ONE telco brand in the Philippines.