We took a piece of very popular Brazilian gossip from the 80's and transformed it into a special Glow spin-off, introducing the whole plot of the show while engaging users by an epic battle between Gretchen, the international meme and gif queen, and her archrival Rita Cadilac, who took Gretchen’s place in the most famous Brazilian show at that time. The whole content was created to become a real gif source for fans. With slow-motion scenes and remakes of famous memes of both of them, all the content was transported into Glow's universe.

To actually transport the Brazilian "queens" to the Glow's universe and come up with an amusing spin-off, we recreate the identical set used to record the show with the same audio and visual equipment. Then, we merged scenes from the original episodes with new ones created with the divas. To get the best of the content and transform it into a real gif source for fans, we also add several slow-motion recordings throughout the film, referring to famous Brazilian memes.

"Gorgeous Ladies of… Well" reached 4 million organic views in less than 24 hours. The campaign became the main subject in the most important media outlets in Brazil, generating more than 25 million impressions. The Sunday (Domingo, in Portuguese) that the video was launched, was known as "Domingretchen" by fans and the media, becoming the #1 trending topic on Twitter. Thousands of gifs were generated from the film, making the campaign launch date the peak of Google searches for Glow.