Cannes Lions

Going Off Track - Rockstar

DDB SPAIN, Madrid / VOLKSWAGEN / 2017

Film

Overview

Entries

Credits

Overview

Description

In the film we see an interview with a rock band after a concert. When the journalist asks the singer if this was their last concert together, he begins to go off track onto other issues to avoid giving a clear answer to the question he was asked. As the rockstar begins to go off track we see and hear the Volkswagen Lane Assist system begin to activate, which warns drivers if they go off track and stray out of their lane when they are driving.

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