Cannes Lions

GOLD SALAMI

DDB OSLO, Oslo / GRILSTAD / 2012

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A man eats his typical Norwegian lunch packet, bread with Gold and Cheering Salami. When he opens the lunch wrapping paper, he plays a little game with his colleague: they suddenly start acting out everything in slow motion. His colleague leads the paper through the air, heading for the trash can.

When the paper hits the basket, they both cheer and celebrate their fantastic, slow motion achievement.The taste of victory.Gold and cheering Salami from Grilstad.

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