Cannes Lions

SWIMMING PIGS

McCANN OSLO, Oslo / GRILSTAD / 2015

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Almost all Norwegian bacon has added water because water increase weight – and the end-price to consumers. Added water makes the bacon splash while frying, a fact not commonly known. Grilstad doesn´t add water. They’re just a small company producing honest, premium bacon. Rather than pointing a finger to Grilstad’s competitors, we chose to enlight Norwegians with humour simply by saying:

"It´s better with bacon in water, than water in bacon", showing ehh.. swimming pigs.

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