Cannes Lions

GOLIVE 6.0 AND LIVEMOTION 2.0

LOT21, San Francisco / ADOBE / 2002

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Adobe launched new releases of both GoLive and LiveMotion in January 2001. Carat Interactive developed direct emails targeted at current registered Adobe customers of both GoLive and LiveMotion encouraging them to upgrade to the new release. The email directed interested recipients to this jump page to learn more about the product and upgrade their software. The objective of the jump page is to drive sales/upgrades of GoLive and LiveMotion to Adobe's database of current users. The key takeaway messages in this jump page are: 1. The new features in GoLive 6.0 speed the time from concept to site deployment. 2. New tools in LiveMotion 2.0 let you create a wider variety of interactive content rapidly and efficiently - for the web and online and offline media.

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