Good Goes Round tells the circular story of positive energy, because Cheerios are an earth grown source of positive energy. And when you eat good food, you do good, and you spread good to your family, your community, and finally out into the world. The film is powered by an original song where each verse tells a different good story—from growing up, parenthood, sibling bonding, and cultural impact. We brought these stories to life through a diverse range of real families representing the fabric of America.