Cannes Lions

Good Thought Caskets

GANEM GROUP, Mexico City / J. GARCIA LOPEZ FUNERAL HOMES / 2017

Presentation Image
Scale Drawing
Demo Film

Overview

Entries

Credits

Overview

Description

We took ordinary caskets and coated the with a special painting that allows people to write on them as a blackboard. This way all those thoughts and feelings can be dedicated to our loved ones, instead of remaining trapped inside us. We call them the Good Thought Caskets.

Execution

Good Thought Caskets are a unique brand asset, that allows the brand to be differentiated. Anyone who attends our funeral homes can be a part of a unique brand experience.

Outcome

The brand innovated by allowing families and friends of the deceased to have an emotional and unique funeral service.

Good Thought Caskets were promoted in each one of the 9 branches and online.

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