We noticed that a regular element in obituaries is the date of birth, a dash, and the date of death. We believe that it is unfair that whole life turns into a dash. So we changed that dash with a QR Code. When people scan that QR code, they are able to watch a video with photographs and phrases of the deceased person.

We created a racing/driving video game where players only have one life, and can only play once. Because life also gives you only one chance. At the end of their first and only try, they received a message: "This game only has one life, so do you. Take care". After that, players could share their experience in Facebook.

We launched it during Mexico's most important holidays and promoted it via social media.

Over 1,400,000 impacts

Over 6,500 clicks

We impacted thousands of people, generating awareness, and got free media reviews.