To do so, we created an emotional video and launched it on our social platforms.

The video was viralized by our own community, and we supported it with a very small budget.

We launched it close to the Day of the dead in Facebook and Youtube.

Over 3,2 million views

Over 6.5 million people reached, 2.5 million organic

86 thousand shares

And over 237 thousand interactions, such as comments and likes.

Over 90,000 views in Youtube